1、 Definition of the name “Yiguo”
The name ‘Yiguo’ comes from the phrase ‘consistently cultivating virtue through fruit cultivation’
Consistent: From the Analects of Confucius, Liren: Confucius said, “Canhu! My way is consistent.” Zengzi said, “Only. When Confucius left, his disciples asked, “What is it?” Zengzi replied, “The way of Confucius is only loyalty and forgiveness
Explained as: using a fundamental principle to connect the whole or the beginning of a matter.
Fruit cultivation cultivates virtue: from “Yi Meng”: “A gentleman cultivates virtue through fruit cultivation”
Explained as: cultivating noble morality through decisive action.
Understanding of the name “Yiguo”:
YI： Refers to specialization, dedication, and specialization in one realm, belonging to water in the Five Elements.
GUO: The original meaning of fruit is to act decisively and boldly.
2 Enterprise logo and interpretation
Identification Explanation:
Using “walnut” as the design element, the main shape of “walnut fruit” is interpreted, representing the industry that the company is engaged in.
The logo graphic is mainly composed of four walnut shaped arrows, gathered together to reflect the centripetal force and cohesion of the enterprise.
The logo is circular, representing global business operations. The entire graphic design consists of four key elements: organic food, cohesion, globalization, and the spirit of one fruit. Organic food represents the products of green and healthy food enterprises, cohesion represents the team strength of enterprises, globalization is the goal of enterprise management and development, and the spirit of unity is the healthy development of enterprise management from beginning to end with integrity, ethics, and a learning organization.
The color of the logo is the golden yellow of the walnut itself, which symbolizes harvest, glory, wealth, and wisdom; Yellow symbolizes land, representing agriculture and farmers, and signifies that enterprises focus on agricultural development and contribute to increasing farmers’ income and wealth.
The logo style is stable, atmospheric, rich in Chinese cultural charm, and has a modern atmosphere. It is closely related to the company name, industry, and development direction.
Section 3: Yiguo Mission, Vision, and Core Values
Our mission:
Focusing on agricultural development, increasing farmers’ income and wealth, providing consumers with healthy and high-quality products, providing employees with a better life, and satisfying customers.
Our vision:
Build the first brand in China’s walnut health industry.
Our core values:
Sincere attitude, practicing spirit
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